Information Sharing Project: Collecting franchise articles

I have created something called the Information Sharing Project, ISP. I would like to demonstrate how I collect documents for it.

The ISP is a digital collection of newspaper and magazine articles having to do with franchising. There are also public documents such as public hearing testimonies, emails etc. that I think have educational value.

Example:

Let’s take a look at today’s Blue MauMau article from a real media pro, Janet Sparks. The article talks about the misfortunes of a New York city multi-unit franchisee of Dunkin’ Donuts.

Go there now and read it. (It’ll be worth your while…promise).

Once I see an article such as this one, I process it various ways. One of the major value-added services, [cringe] is that I assign a series of Keywords or Franchise industry-specific behavior descriptors. They’re sort of like tags or indexes.

For example, these are the Keywords I chose for this article:

  1. Raining litigation,
  2. Indentured servants,
  3. Private-equity financing buy-and-flip,
  4. Immigrants as prey,
  5. Franchisee-on-franchisee opportunism,
  6. Race,
  7. Termination of franchisee, single,
  8. Build up the business so they can take it,
  9. Re-sale value set by franchisor,
  10. Re-sale or transfer store through franchisor to new franchisee,
  11. Re-sales as a profit center,
  12. Offered much less than market value of franchise,
  13. Penalty applied without explanation,
  14. Stock market pressures make franchisor push system sales higher and higher,
  15. Initial public offering, IPO,
  16. Pump-and-dump scheme,
  17. Resale permission unreasonably withheld

This is how I chose to analyze franchising:

  1. I look for documented patterns in behaviors,
  2. add my industry expertise by showing what is the same (integration) and what is different (differentiation) in these micro-franchise case studies,
  3. index them for relevant decision making-based searches, and
  4. translate them in a common language (digital, indexed) to be used
  5. anywhere in the world.

Simple, eh?

  • Ever been done before? No.
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