Richard Solomon’s “Fran Whack” is probably the best “due diligence” vehicle in franchising today for those who are about to sign a long-term contract that will change their lives forever. (And, if the odds were known, the odds would not be good that this will be a rewarding change.)

There IS cooperation in the status quo to hide the very great dangers of
franchising from franchisees and to promote franchises as a safe solution to “a business of your own” that will provide a job, as well as profits.

“Fran Whack” is a negative consult only and if there are negatives, Richard Solomon will find them, and then the prospective franchisee can weigh the positives against the negatives and make an “informed” decision.

Richard Solomon is not altruistic and works both sides of the fence in franchising but I believe that he priced the negative “Fran Whack” at only $1,000 originally with the view that both those prospects who did their own due diligence and those who used their own general attorneys (who were not experts in franchising) would greatly benefit from a “negative” consult before they put their signature to a long-term franchise agreement that could change their lives for the worse, and from which there is little change of recovery. .

Every prospective franchisee who thinks thay have found an answer to their problems of a job and income needs a negative consult with an expert who will concentrate only on the negatives of the purchase for the purchaser and who has no conflict of interest when assessing the negatives of the purchase. Richard Solomon pointed out that so often a prospect’s own attorney may not be qualified to assess the risk of the investment for his client and that the clients often are not willing to pay for anything other than a “reading” of the “contract” and are not willing to pay their attorney for investigation and vetting of the purchase?

In franchising, it is very dangerous to “Accentuate the Positive and Eliminate the Negative” —–LET THE BUYER BEWARE!