Argot: words in the secret service of a subgroup

whisper1. argot n. the jargon of a group or class, formerly especially of criminals Canadian Oxford English dictionary

2. argot noun – (plural argots)

  1. A secret language or conventional slang peculiar to thieves, tramps, and vagabonds.
  2. The specialized informal vocabulary and terminology used between people with special skill in a field, such as between doctors, mathematicians or hackers; a jargon.

Example:  The conversation was in the argot of the trade, full of acronyms and abbreviations that made no sense to the uninitiated.
Synonyms

  1. (secret language): cant, jargon, slang
  2. (specialized vocabulary): jargon Wiktionary

The recurring themes that I see are:

  • secrecy [need to conceal from others],
  • language at the service of self-interest,
  • degree of criminality although not necessarily (ie. see list of drug world argot, prison argot, Prostitution-related jargon),
  • words with multiple meanings (to insider versus outsider, uninitiated),
  • enables credentialing for evaluating new potential ingroup members, and
  • allows connecting and linking diverse user groups, networks and markets, all around the world.

Franchising argot is a communication system widely understood among Big Franchising’s participants, yet it is largely hidden from mainstream culture. A necessary prerequisite to support modern franchising as a confidence game.

There is a need for a language resource to translate franchising words into plain English. I have started by defining terms and collecting examples of industry behavior in the Information Sharing Project.

  • My next contribution will be to write a dictionary of franchise terms.

A book similar to Fowler’s Modern English Usage: a style guide to explain mom-and-pop franchise investing. A doubter’s dictionary.

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