Power only retreats in the face of greater power.
Burger King franchisees know how to run an independent franchisee association. They use tough, no-nonsense actions that defend their supporting members.
Jim Coen is doing an excellent job of running the Dunkin’ Donuts Independent Franchise Owners, DDIFO association and it shows in its website.
He writes in Franchisees Exert Pressure on Burger King Board about the Burger King association (NFA, Inc. ) taking their message directly to the Board of Directors of Burger King.
Elaine Walker reports in the Miami Herald that Burger King’s franchisees say they no longer “trust” or “have confidence” in current management, so they’re going directly to the company’s board of directors with their complaints.
In a letter, the NFA sent this message:
“Your management team has pushed the franchise community to the brink,” said the letter signed by 27 franchises, including the NFA board and the heads of 21 regional franchisee associations. “We are taking this extraordinary and historic action to communicate our concerns directly to the board.”
This is the first step toward effective action, rooted in economic clout and competent franchisee leadership. It uses power to combat power by questioning the current management’s decision making to their boss: the Board of Directors.
You can be damn sure the franchisees have a rock-solid business case to back up their allegations.
If it doesn’t jingle, It doesn’t count.
