When there is an Independent Franchisee Association present, most people figure that members are best split into two camps. Those that are:
- members (pay their share) and
- non-members (free riders).
[This mindset is the greatest obstacle to effective advocacy, btw.]
The only real, relevant differentiating factor is:
- those who are slaves (ie have a killer amount of DEBT) and
- free men; those little or no debt.
The behavior of franchisees has much more to do with their perceived debt load (v. than their character).
With enough debt, any saint becomes a sinner.
Guaranteed. 100%.
– Ralph Waldo Emerson (1803 – 1882)
