A man in debt is so far a slave.

When there is an Independent Franchisee Association present, most people figure that members are best split into two camps. Those that are:

  1. members (pay their share) and
  2. non-members (free riders).

[This mindset is the greatest obstacle to effective advocacy, btw.]

The only real, relevant differentiating factor is:

  • those who are slaves (ie have a killer amount of DEBT) and
  • free men; those little or no debt.

The behavior of franchisees has much more to do with their perceived debt load (v. than their character).

With enough debt, any saint becomes a sinner.

Guaranteed. 100%.

Ralph Waldo Emerson (1803 – 1882)

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