It’s a sin tethering your life savings to easily copied core products

Jamba Juice‘s response to McDonald’s getting into their core smoothie business is clever but ultimately futile.

Problem with succeeding at 1. and 2.:

  1. create a new consumer niche,
  2. work to broaden appeal and
  3. watch as THE corporate ideology gobbles it up.

The erosion of franchisee-pioneers’ sales are no laughing matter for Jamba Juice or all the other smoothie-dependent investors.

Equity in business: Who wants to buy you out of your death-struggle with a nearly-unassailable, cultural icon with an almost perfect record of supply management brilliance ?

Pure martyrdom.

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One Response to It’s a sin tethering your life savings to easily copied core products

  1. Carol Cross says:

    Talking about SIN and gambling your LIFE SAVINGS, wasn’t it a sin to permit the banks and lenders to approve “business” loans based on “home equity” to gamble on franchises?

    In the new US financial regulations, the big angel investors cannot use their residences to qualify as angels under the existing law.

    Doesn’t appear to be any special protection for little ” angels” who invest their homes and life savings in so-called proven franchise concepts.

    http://thegreatfranchisingrobbery.blogspot.com

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