Peddling franchises is easy if you know human weaknesses

We are influenced much more than we ever imagine by the selling situation.

We still believe in the Choice Myth.

[InterATrial]

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One Response to Peddling franchises is easy if you know human weaknesses

  1. Ray Borradale says:

    Prospective franchisees get into the swing of the franchise sales pitch very quickly and often lead. Many ask questions during the pre-signing euphoria that are almost the opposite of what they should be asking;

    What is the setup cost vs What is the Risk

    Can I sell my business at end of term vs How many make it to End of Term

    What do some succeed when others don’t vs How many fail

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