We are influenced much more than we ever imagine by the selling situation.
We still believe in the Choice Myth.
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Prospective franchisees get into the swing of the franchise sales pitch very quickly and often lead. Many ask questions during the pre-signing euphoria that are almost the opposite of what they should be asking;
What is the setup cost vs What is the Risk
Can I sell my business at end of term vs How many make it to End of Term
What do some succeed when others don’t vs How many fail