Franchising is a technology that borrows methods from totalitarian strategies.
Totalitarianism is a man’s escape form the fearful realities of life into the virtual womb of the leader. The individual’s actions are directed from this womb – from the inner sanctum. The mystic center is a control of everything man need no longer assume responsibility for his own life. The order and logic of the prenatal world reign. There is peace and silence, the peace of utter submission. The members of the womb state do not really communicate; between them there is silence, the silence of possible betrayal, not the mature silence of reticence and reservedness. Totalitaria increases the gap between the things one shows and communicates and the things one secretly dreams and thinks deep within oneself. It develops the artificial split-mindedness of political science. Whatever little remains of individual feeling and opinion is kept carefully enclosed. In the schizophrenic world of Totalitaria, there is no free mutual exchange, no conversation, no exclamation, no release from emotional tension. It is a world of silent conspirators. Indeed, the atmosphere of suspicion is the big attacker of mental freedom because it makes people cling together, conspiring against mysterious enemies – first from outside, then among themselves….
The deep hate the sick individual feels toward the parental figure cannot be expressed directly, and so it is displaced onto the self or onto scapegoats. Scapegoatism is also part of the totalitarian strategy. As we pointed out before, the scapegoat temporarily absorbs all the individual’s inner fury and rage. Kulaks, Negroes, Jews, Communists, capitalists, profiteers and warmongers – any or all of them can play the role. Perhaps the greatest dangers, to the totalitarian mind, is the use of intellect and awareness and the “egg-head’s” demand for free, verifying thinking. Aberration and perversion are chosen by the citizens of Totalitaria, as they are by the inhabitants of madhouses, over tiring, intellectual control.
– Dr. Joost A. M. Meerloo,The Rape of the Mind: The Psychology of Thought Control, Menticide, and Brainwashing, 1956, p. 121 – 2