January 27, 2013
Everyone’s got to learn.
Because if I told you about franchising, you would not believe me.
A boat picked me up –exhausted from fatigue –and (now that the danger was removed) speechless from the memory of its horror. Those who drew me on board were my old mates and dally companions –but they knew me no more than they would have known a traveller from the spirit-land. My hair, which had been raven-black the day before, was as white as you see it now. They say too that the whole expression of my countenance had changed. I told them my story –they did not believe it. I now tell it to you –and I can scarcely expect you to put more faith in it than did the merry fishermen of Lofoden. A Descent Into the Maelstrom, Edgar Allan Poe, 1841
But that’s okay, it’s only your money.
And your mind.
July 26, 2012
Communications designed to persuade mislead and damage you using untruths and half-truths is called propaganda.
Social psychologists define something called priming: unconscious memories influence your behavior. Sometimes fo a very long time. Through repetition (a form of brainwashing).
Franchising trade magazines and trade shows influences potential franchisees to see franchising (in relation to independent business) as lower risk and higher success. Banks write their booklets in a very pro-franchise manner. McDonald’s success and its use as a bell weather (“the McDonald’s of the poo-collection industry”) primes candidates to attribute success where none exists.
Neither of these “truths” is true but that’s irrelevant. By the time the candidate franchisee is looking the low risk/high success bias is part of their DNA. They’ve created a stereotype.
As the scientifically-based research indicates, just looking at words associated with either youth or old age influence how you behave.
What kind of chance do you think you have at a trade show or a franchisor’s open house when every tiny detail is controlled for a positive sales effort? No one’s brain is very good at defending against these extremely powerful persuasion trick and traps. The technology of franchising is the science of neutralizing your defenses and then when the financial loss happens, re-assigning blame from these techniques to you (ie. On Cooling the Mark Out).
–BBC Replicates Bargh’s Famous Priming Study at The Situationist, John Bargh
July 10, 2012
Are Canadian franchise bankers capable of engaging in “cartel-style anticompetitive corruption” in their $100-billion sales per year marketplace?
Every current or former Canadian franchisee who has had a Canada Small Business Financing loan may want to ask themselves some questions. My posts at FranchiseBanker.ca (specifically: Banker “everybody is doing it” corruption admitted in the LIBOR scandal) might help frame your thoughts.
Without the Canada Small Business Financing program, many fewer deadbeat franchises would have been sold in the last 20 years.
Industry Canada asked me to jot down my concerns a few years ago.
Franchising Opportunism, a 20 page non-technical paper, was the result.
November 17, 2011
Thinking of the recent challenges faced by a specific franchisor.
Being a leader, carrying great power and responsibility for other people’s lives, is a monumental test for the human psyche. The weak leader is the man who cannot meet it, who simply abdicates his responsibility. The dictator is the man who replaces the existing standards of justice and morality by more and more private prestige, by more and more power, and eventually isolated himself more and more from the rest of humanity. His suspicion grows, his isolation grows, and the vicious cycle leading to a paranoid attitude begins to develop.
The dictator is not only a sick man, he is also a cruel opportunist. He sees no value in any other person and feels no gratitude for any help he may have received. He his suspicious an dishonest and believes that his personal ends justify any menas he may use to achieve them. Peculiarly enough, every tyrant still searches for some self-justification. Without such a soothing device ofr his own conscience, he cannot live. His attitude toward other people is manipulative; to him, they are merely tools for the advancement of his own interests…
It is because the dictator is afraid, albeit unconsciously, of his own internal contradictions, that he is afraid of the same internal contradictions of his fellow men. He must purge and purge, terrorize and terrorize n order to still his own raging inner drives. He must kill every doubter, destroy every person who makes a mistake, imprison everyone who cannot be proved to be utterly single-minded…
– Dr. Joost A. M. Meerloo, The Rape of the Mind: The Psychology of Thought, Control, Menticide, and Brainwashing, 1956, p 115-6.
October 23, 2011
This retrieval of conservatism is significant.
Corporatism and organizations that are based on monopolies of information are quickly becoming unacceptable.
Franchising is not exempt from these transnational trends.
March 4, 2011
We tried to responsibly play our part.
Way too much fun…later.
January 3, 2011
I saw the power of manually adding up franchisee investor case studies in 1999.
McLuhan explained the explosive nature of doing that digitally (electrically).
When you give people too much information, they instantly resort to pattern recognition to structure the experience. The work of the artist is to find patterns.
In a sense, WikidFranchise is creative: a masterpiece rooted in thousands of peoples’ lives/experiences.
December 27, 2010
But you can awaken from this corrosive form of hypnosis.
Your job is to try to trust again. Ask your spouse and children to unhook you from the propaganda intravenous.
Start with trusting yourself.
– [This Ain't Happiness]
December 16, 2010
It’s in the franchising technology to leave relationships behind.
Take your life back:
- one old friend at a time.