The only sin is self-deception

April 19, 2011

Always comes down to free-will.

There’s no shame in not being ready. Play the role written for you. Don’t bet what you can’t afford to lose.

[Olly Moss]

Attentive presale due diligence is highly unreliable.

August 21, 2010

You maybe looking for one risk, be 100% accurate in quantifying it, sign but get totally blindsided by a hidden risk.

Our brains evolved to look for certain types of risks. They suck with highly abstract risks.

The breadth and depth of these dangrs is what I;m trying to suggest in my Risks section of WikidFranchise.

This video shows how easily attention to one thing blinds you to another.

You mean like franchisees?

June 11, 2010


Franchising relies on human learning weaknesses

May 1, 2010

Visual information can be deceiving.

Dan Ariely suggests that humans are predictably bad in making financial decisions.

I believe that is true and explains much of franchising’s cash flow.

How shall we fuck off, oh lord?

April 20, 2010

Raj Patel is not the messiah.

Even though his new book, The Value of Nothing, seems pretty good.

A thousand-yard stare

February 22, 2010

Some people feel that running a franchise is like being in a war.

They sometimes exhibit symptoms like combat stress reaction:

  1. fatigue,
  2. slower reaction times,
  3. indecision,
  4. disconnection from one’s surroundings, and
  5. inability to prioritize.

They show to their loved ones a Thousand-yard stare.

Look familiar?

Lizard in the morning, lizard in the evening…

January 29, 2010

Stuffing down lizard, early and later this am.


Godin‘s up to no good.


Be Attentive:

The lizard is a physical part of your brain, the pre-historic lump near the brain stem that is responsible for fear and rage and reproductive drive. Why did the chicken cross the road? Because her lizard brain told her to.

Want to know why so many companies can’t keep up with Apple? It’s because they compromise, have meetings, work to fit in, fear the critics and generally work to appease the lizard. Meetings are just one symptom of an organization run by the lizard brain. Late launches, middle of the road products and the rationalization that goes with them are others.

Don’t just do something,  stand there.

The amygdala isn’t going away. Your lizard brain is here to stay, and your job is to figure out how to quiet it and ignore it. This is so important, I wanted to put it on the cover of my new book. We realized, though, that the lizard brain is freaked out by a picture of itself, and if you want to sell books to someone struggling with the resistance (that would be all of us) best to keep it a little more on the down low.

Now you’ve seen the icon and you know its name. What are you going to do about it?

Take a holiday.


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