Always comes down to free-will.
Our brains evolved to look for certain types of risks. They suck with highly abstract risks.
The breadth and depth of these dangrs is what I;m trying to suggest in my Risks section of WikidFranchise.
This video shows how easily attention to one thing blinds you to another.
Dan Ariely suggests that humans are predictably bad in making financial decisions.
I believe that is true and explains much of franchising’s cash flow.
They sometimes exhibit symptoms like combat stress reaction:
- slower reaction times,
- disconnection from one’s surroundings, and
- inability to prioritize.
They show to their loved ones a Thousand-yard stare.
Godin‘s up to no good.
The lizard is a physical part of your brain, the pre-historic lump near the brain stem that is responsible for fear and rage and reproductive drive. Why did the chicken cross the road? Because her lizard brain told her to.
Want to know why so many companies can’t keep up with Apple? It’s because they compromise, have meetings, work to fit in, fear the critics and generally work to appease the lizard. Meetings are just one symptom of an organization run by the lizard brain. Late launches, middle of the road products and the rationalization that goes with them are others.
Don’t just do something, stand there.
The amygdala isn’t going away. Your lizard brain is here to stay, and your job is to figure out how to quiet it and ignore it. This is so important, I wanted to put it on the cover of my new book. We realized, though, that the lizard brain is freaked out by a picture of itself, and if you want to sell books to someone struggling with the resistance (that would be all of us) best to keep it a little more on the down low.
Now you’ve seen the icon and you know its name. What are you going to do about it?
Take a holiday.