Experience teaches only the teachable.

April 25, 2011

The propagandist’s purpose is to make one set of people forget that certain other sets of people are human.

Franchising is a total institution ruled by fear:

A really efficient totalitarian state would be one in which the all-powerful executive of political bosses and their army of managers control a population of slaves who do not have to be coerced, because they love their servitude.

Solitude and acceptance are the answer.

I’m afraid of losing my obscurity. Genuineness only thrives in the dark. Like celery.

I like being myself. Myself and nasty.

Aldous Huxley 1894 – 1963

Written words on a contract can deceive

February 12, 2011

Do you get the joke?

You saw success in your franchisee because you had expected to see it.

Still don’t get the trick? See here for a hint.

[Mighty Optical Illusions]

The Horatio Alger books are wonderful propaganda for the capitalist system.

February 8, 2011

Northrop Frye saw through hype.

From The Developing Imagination [this post]:

It is of course true that a great deal of trash which passes as literature, or at least as entertaining reading, also articulates social myths with great clarity. I read many of the novels of Horatio Alger at an early age, and as I have a good verbal memory, a journey round my skull would unearth a great many pages of some of the most pedestrian prose on record.

I wish very much that a surgical operation could remove it and substitute something better, but still Alger probably did me no permanent damage, as I was never inspired to adopt the virtues of his heroes, and this leads me to hope that the children of today may emerge similarly unscathed from their similar experiences.

[An Educated Imagination]

You are told softly thousands of times annually that franchises are successful

January 12, 2011

And humans see success (just as they have been evolved to recognize faces) where only randomness really exists.

The success does not materialize.

There’s  a wh0le industry out there working 24/7 to tell you how you fcuked up.

[Mighty Optical Illusions]

Should it be a surprise that you bought a crap franchise…

January 4, 2011

…when your brain/mind/body has been programmed since childhood as a crap-buying machine.

Click image for some action.

[No Cats On The Blog]

Don’t think, please.

December 23, 2010

It only makes it tougher.

For both of us.

[Propaganda Times]

Hello Team,

November 28, 2010

At the last Governance Committee Meeting, the team members of x committed to get back to you regarding a couple of requests: -Ombudsmen Role

My oh my, I’m a restless guy

At the meeting there seemed to be some hesitancy regarding the y Program, as it was suggested that the program was for Franchisors, not Franchisees.  We contacted the x to ask more about the program and they have assured us that this is not the case and the program itself is a sponsored program.


Franchise investment safety: more valid data, less talking heads please

October 23, 2010

Franchisees’ life savings seem to be less as important than a head of lettuce.

Barfblog reports that Dole Food Company is using software to track produce from “farm to folk”.

No government collects franchise investor data in a manner that helps capital be allocated efficiently. This failure in basic census-type activity enables industry talking heads to float such “whoppers” as a “22% growth in since 2008“.

Mom-and-pop life savings is a serious business.

Less value than a head of lettuce.

Thought control, the digital media and empires

October 20, 2010

New media is often captured by totalitarian regimes.

PhD, one-time, legally appointed Chancellor Goebbels and Leni Riefenstahl used motion pictures.

Now others use the internet.

I responded recently to a series of posts from Richard Solomon and an anonymous poster called FuwaFuwaUsagi. Fuwa’s motto is, it seems “Never underestimate the power of stupid people in large numbers.”


Near the end, it’s just pathetic.

Anyone’s spirit can be shattered if mental pressure is applied skillfully enough

October 7, 2010

Franchising is like being in a war zone.

My experience and training suggests that running a franchise provides the same type of mental conditioning that happens in total institutions (ie. patient in a mental health hospital, recruit in military basic training, life on a naval vessel) without any form of appeal.

Many former franchisees see their time as a franchisee as they would imaging doing time in prison would be like. Most will confidentially talk openly of being mentally tortured. Many require significant mental health intervention to recover some degree of normalcy. Even years after their experience, the mere mention of their experiences triggers the strongest emotional response possible, many of which revolve around shame.

clinical depression :: affective disorders :: violence (self & others) :: divorce :: hospitalizations :: estranged children :: broken extended families :: suicide

Dr. Meerloo’s insights ring very true to me as a former franchisee and provide tremendous hope because they use a quantifiable and scientific approach rather than a one-dimensional, ad hominem attack- and shame-based legal view.

The Rape of the Mind: The Psychology of Thought Control, Menticide and Brainwashing (free online), Joost A. M. Meerloo, M.D., 1956

In Book: It is Dr. Meerloo’s position that through pressure on the weak points in men’s makeup, totalitarian methods can turn anyone into a “traitor.” And in The Rape of the Mind he goes far beyond the direct military implications of mental torture to describing how our own culture unobtrusively shows symptoms of pressurizing people’s minds. He presents a systematic analysis of the methods of brainwashing and mental torture and coercion, and shows how totalitarian strategy, with its use of mass psychology, leads to systematized “rape of the mind.” He describes the new age of cold war with its mental terror, verbocracy, and semantic fog, the use of fear as a tool of mass submission and the problem of treason and loyalty, so loaded with dangerous confusion…

The first two and on-half years of World War II, Dr. Meerloo spend under the pressure of Nazi-occupied Holland, witnessing at firsthand the Nazi methods of mental torture on more than one occasion. During this time he was able to use his psychiatric and psychoanalytical knowledge to treat some of the victims. Then, after personal experience with enforced interrogation, he escaped from a Nazi prison and certain death to England, where he was able, as Chief of the Psychological Department of the Netherlands Forces, to observe and study coercive methods officially.

In this capacity he had to investigate not only traitors and collaborators, but also those members of the Resistance who had gone through the utmost of mental pressure. Later, as High Commissioner for Welfare, he came in closer contact with those who had gone through physical and mental torture. After the war, he came to the United States, where his war experiences would not permit him to concentrate solely on his psychiatric practice, but compelled him to go beyond purely medical aspects of the problem.

As more and more cases of thought control, brainwashing, and mental coercion were disclosed…his interest grew. It was Dr. Meerloo who coined the term menticide, the killing of the spirit, for this peculiar crime.


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