Top 10 searches this month on FranchiseFool

January 30, 2012

WordPress does not show me the names of the people searching this weblog. Same for those who choose to follow the weblog by email.

But what (or whom) is being searched for is valuable feedback to those of us in the keeping an eye on the franchise industry social media space.

  1. ingrid chen winnipeg
  2. coffee culture franchise
  3. mark bryers
  4. compass of shame
  5. the rape of the mind
  6. compass of shame nathanson
  7. fat tony
  8. franchise fool
  9. lcbo franchise
  10. one love one blood one life

The Compass of Shame, Donald L. Nathanson

August 20, 2009

Money won, Money lost.

Not all that important in the long-term.

Of everything I have seen in franchising, shame is the most dangerous.

Shame can become permanent and lead to despair.

It is an extremely strong interpersonal emotion can be intentionally triggered by those wanting to stop dissent.

The Compass of Shame, Donald L. Nathanson

You should read about Dr. Nathanson’s work. He discusses a way out of the shame cycle on a YouTube video here and here.

In fairness, no one can make you feel a-shamed: you have to accept that judgment of the group. Technically, you can only really ever deceive yourself or give others permission to do so.

Our society used to be pretty good at differentiating between shame and guilt. Not so much now.

Everyone is expected to be successful and that there must be something wrong with you if you don’t follow along the crown.

  1. Guilt rides with the behavior (and can be solved by yourself).
  2. Shame is corrosive to your social identity and beyond your control.

Some people profit from your emotions in the pre-sale, entry, honeymoon phase.  Joy’s shadow emotions, shame and stigma (spoiled identity) are used at the exit.


What is the Science of arresting intelligence long enough to get money from it?

August 19, 2009

SexyCopAdvertising.

Professor Leacock‘s full quote:

Advertising can best be described as the science of arresting the human intelligence long enough to get money from it.

Franchising is just like that.

The primary stage of arrested intelligence (entrepreneurial wishful thinking) is call pre-sale due diligence.

Due diligence, DD was created as a concept to serve the sellers, NOT the buyers of franchisors.  Perfect, “110%” awesome research can NOT provide reasonable protection against post-sale franchisor opportunism.

DD cannot stop a totally sweetheart franchisor from turning into the worst predator, unilaterally and selectively after the contract is signed.

DD never could and it never will.

DD was created to give a plausible excuse why 1,000s of hard-working, honest investors have lost their life savings. It is maintains the ” confidence” in the game, cools out the mark and confuses and distracts people. When the siht hits the fan…the victim is blamed and most importantly, their shame (stigma, spoiled identity, self-loathing) silences their potential dissent.

Dr. Donald L. Nathanson (The Name of the Game is Shame) provides a nice treatment of a very powerful affect: shame. His Compass of Shame, I find very interesting. He defines 4 patterns of reaction:

  1. withdrawal,
  2. avoidance,
  3. attack others or
  4. attack self.

Note how certain ones of these strategies are encouraged to be used over at Blue MauMau and Franchise-Chat.com. People are ridiculed our shouted-down, banned, shouted, censored or made to be felt stupid. Even to the point of lecturing rape victim advocacy groups on their ignorance of asinine legal processes.

Just like they know the distracting qualities of such a lovely image, above.

Confusion, distraction, sleight of hand…not very difficult to disable critical thinking, is it?


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