Why is Mark Bryers, former franchisor & attorney smiling?

October 29, 2010

Because he knows white-collar laws are a farce.

Under Kiwi law, there is insufficient evidence for the Serious Fraud Office, SFO to press criminal charges although 3,000 New Zealanders have lost $80 million of their life savings via the Blue Chip franchise system.

  1. Blue Chip escapes SFO noose
  2. Shock as SFO decides not to lay Blue Chip charges
  3. SFO says insufficient evidence for a criminal prosecution of Blue Chip

Bryers was sentenced in May for over 1oo commercial offenses for which he pleaded guilty. The sentence?: 75 hours of community work and a $37,500 fine. (Blue Chip boss sentenced – but avoids jail)

Not too surprising when governments treat a law enforcement agency as a political sacrificial lamb.

Ray Borradale from Australia notes on yesterday’s FranchiseFool post:

… I do like New Zealand’s approach to franchising.

Nothing complicated – don’t even tell anyone its buyer beware and then keep the location of the mass grave a secret. Economic efficiency and the grace to not worry people before its time to send them to that other place. Bewdiful …

Unmarked economic mass graves.

Plague victims on Venice island

What Mark Bryers did was substantially the same as every franchise system does frequently/sometimes/selectively does. Bryers ambition was larger and his time frame was shorter. That’s the only difference.

I quote Ray because Bryers is now Australia’s responsibility.


BusinessWeek franchising article

March 12, 2008

BW Logo

Please find the current Special Report on Franchising. I am quoted in the article Is It Time to Buy a buy Franchise?

“If any promise is made, you should have it in writing, and if you put it in writing and it isn’t included in a franchise agreement, you should assume you are dealing with a liar and a scoundrel,” says Stewart.

Further…

But he suggests that a majority of the new offerings being marketed are “non-sustainable,” and that the number is greater than in the past.

“These fly-by-night systems come in to the market because people allow them. They buy them and they think it’s just like McDonald’s.”

There is also a slideshow called Franchising Experts Weigh In. I’m the last guy [far right] with the red face on holiday.

“If you really have no experience in an industry, like collecting dog poop, then you should work there [first]. You need to understand what that potential franchisee is going through.”


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