It’s a sin tethering your life savings to easily copied core products

August 22, 2010

Jamba Juice‘s response to McDonald’s getting into their core smoothie business is clever but ultimately futile.

Problem with succeeding at 1. and 2.:

  1. create a new consumer niche,
  2. work to broaden appeal and
  3. watch as THE corporate ideology gobbles it up.

The erosion of franchisee-pioneers’ sales are no laughing matter for Jamba Juice or all the other smoothie-dependent investors.

Equity in business: Who wants to buy you out of your death-struggle with a nearly-unassailable, cultural icon with an almost perfect record of supply management brilliance ?

Pure martyrdom.


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