Numbing the senses by monotonously repeating an assertion is a key element in utilizing mind control techniques.

January 31, 2013

Franchising is more successful than independent business. (meme)

Total War

A big lie and monotonously repeated nonsense have more emotional appeal in a cold war than logic and reason.

Quote:

. . . well publicized facts are always the bane to the mind controllers.

Such is the Pavlovian device, repeat mechanically your assumptions and suggestions, diminish the opportunity of communicating dissent and opposition. This is the simple formula for political conditioning of the masses.

The flight from study and awareness is much too common in a world that throws too many confusing pictures to the individual. For the sake of our democracy, based on freedom and individualism, we have to bring ourselves back to study again and again. Otherwise, we can become easy victims of a well-planned verbal attack on our minds and our consciences.

 Dr. Joost A. M. Meerloo 1903 – 1976


The silence of possible betrayal

November 18, 2011

Franchising is a technology that borrows methods from totalitarian strategies.

Excerpt:

The Womb State

Totalitarianism  is a  man’s escape form the fearful realities of life into the virtual womb of the leader. The individual’s actions are directed from this womb – from the inner sanctum. The mystic center is a control of everything man need no longer assume responsibility for his own life. The order and logic of the prenatal world reign. There is peace and silence, the peace of utter submission. The members of the womb state do not really communicate; between them there is silence, the silence of possible betrayal, not the mature silence of reticence and reservedness. Totalitaria increases the gap between the things one shows and communicates and the things one secretly dreams and thinks deep within oneself. It develops the artificial split-mindedness of political science. Whatever little remains of individual feeling and opinion is kept carefully enclosed. In the schizophrenic world of Totalitaria, there is no free mutual exchange, no conversation, no exclamation, no release from emotional tension. It is a world of silent conspirators. Indeed, the atmosphere of suspicion is the big attacker of mental freedom because it makes people cling together, conspiring against mysterious enemies – first from outside, then among themselves….

The deep hate the sick individual feels toward the parental figure cannot be expressed directly, and so it is displaced onto the self or onto scapegoats. Scapegoatism is also part of the totalitarian strategy. As we pointed out before, the scapegoat temporarily absorbs all the individual’s inner fury and rage. Kulaks, Negroes, Jews, Communists, capitalists, profiteers and warmongers – any or all of them can play the role. Perhaps the greatest dangers, to the totalitarian mind, is the use of intellect and awareness and the “egg-head’s” demand for free, verifying thinking. Aberration and perversion are chosen by the citizens of Totalitaria, as they are by the inhabitants of madhouses, over tiring, intellectual control.

– Dr. Joost A. M. Meerloo,The Rape of the Mind: The Psychology of Thought Control, Menticide, and Brainwashing, 1956, p. 121 – 2


Any form of leadership may gradually turn into dictatorship.

November 17, 2011

Thinking of the recent challenges faced by a specific franchisor.

Quote:

Being a leader, carrying great power and responsibility for other people’s lives, is a monumental test for the human psyche. The weak leader is the man who cannot meet it, who simply abdicates his responsibility. The dictator is the man who replaces the existing standards of justice and morality by more and more private prestige, by more and more power, and eventually isolated himself more and more from the rest of humanity. His suspicion grows, his isolation grows, and the vicious cycle leading to a paranoid attitude begins to develop.

The dictator is not only a sick man, he is also a cruel opportunist. He sees no value in any other person and feels no gratitude for any help he may have received. He his suspicious an dishonest and believes that his personal ends justify any menas he may use to achieve them. Peculiarly enough, every tyrant still searches for some self-justification. Without such a soothing device ofr his own conscience, he cannot live. His attitude toward other people is manipulative; to him, they are merely tools for the advancement of his own interests…

It is because the dictator is afraid, albeit unconsciously, of his own internal contradictions, that he is afraid of the same internal contradictions of his fellow men. He must purge and purge, terrorize and terrorize n order to still his own raging inner drives. He must kill every doubter, destroy every person who makes a mistake, imprison everyone who cannot be proved to be utterly single-minded…

Dr. Joost A. M. Meerloo, The Rape of the Mind: The Psychology of Thought, Control, Menticide, and Brainwashing, 1956, p 115-6.


Anyone’s spirit can be shattered if mental pressure is applied skillfully enough

October 7, 2010

Franchising is like being in a war zone.

My experience and training suggests that running a franchise provides the same type of mental conditioning that happens in total institutions (ie. patient in a mental health hospital, recruit in military basic training, life on a naval vessel) without any form of appeal.

Many former franchisees see their time as a franchisee as they would imaging doing time in prison would be like. Most will confidentially talk openly of being mentally tortured. Many require significant mental health intervention to recover some degree of normalcy. Even years after their experience, the mere mention of their experiences triggers the strongest emotional response possible, many of which revolve around shame.

clinical depression :: affective disorders :: violence (self & others) :: divorce :: hospitalizations :: estranged children :: broken extended families :: suicide

Dr. Meerloo’s insights ring very true to me as a former franchisee and provide tremendous hope because they use a quantifiable and scientific approach rather than a one-dimensional, ad hominem attack- and shame-based legal view.

The Rape of the Mind: The Psychology of Thought Control, Menticide and Brainwashing (free online), Joost A. M. Meerloo, M.D., 1956

In Book: It is Dr. Meerloo’s position that through pressure on the weak points in men’s makeup, totalitarian methods can turn anyone into a “traitor.” And in The Rape of the Mind he goes far beyond the direct military implications of mental torture to describing how our own culture unobtrusively shows symptoms of pressurizing people’s minds. He presents a systematic analysis of the methods of brainwashing and mental torture and coercion, and shows how totalitarian strategy, with its use of mass psychology, leads to systematized “rape of the mind.” He describes the new age of cold war with its mental terror, verbocracy, and semantic fog, the use of fear as a tool of mass submission and the problem of treason and loyalty, so loaded with dangerous confusion…

The first two and on-half years of World War II, Dr. Meerloo spend under the pressure of Nazi-occupied Holland, witnessing at firsthand the Nazi methods of mental torture on more than one occasion. During this time he was able to use his psychiatric and psychoanalytical knowledge to treat some of the victims. Then, after personal experience with enforced interrogation, he escaped from a Nazi prison and certain death to England, where he was able, as Chief of the Psychological Department of the Netherlands Forces, to observe and study coercive methods officially.

In this capacity he had to investigate not only traitors and collaborators, but also those members of the Resistance who had gone through the utmost of mental pressure. Later, as High Commissioner for Welfare, he came in closer contact with those who had gone through physical and mental torture. After the war, he came to the United States, where his war experiences would not permit him to concentrate solely on his psychiatric practice, but compelled him to go beyond purely medical aspects of the problem.

As more and more cases of thought control, brainwashing, and mental coercion were disclosed…his interest grew. It was Dr. Meerloo who coined the term menticide, the killing of the spirit, for this peculiar crime.


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