Casting my perils before swains.

May 29, 2010

In this advertisement is Harry “putting on”:

  1. quality clothing,
  2. Matthew,
  3. his private equity backers,
  4. future sub-franchisees,
  5. public’s sappy feelings about entrepreneurship (100% of it is good? Right?),
  6. the franchise/development “game” or
  7. you?
  8. Or all/some of the above?

Herbivore entrepreneur or fine young cannibal? Depends if you’re wise to the play and know when to cash out. Time and Krispy Kreme will tell, I suppose.

Food for the mind is like food for the body: the inputs are never the same as the outputs.

Marshall McLuhan


Canada is a Distant Warning System for the American experience.

February 11, 2010

Franchising is a technology that changes people and things.

Any technology tends to create a new human environment… Technological environments are not merely passive containers of people but are active processes that reshape people and other technologies alike.

You mean my whole fallacy’s wrong?


Innis of Canada and Empire and Communications

January 20, 2010

In the 1930s, 40s and 50s, international social science scholars called him simply:

Innis of Canada.

If you mattered, you knew him. And vice versa.

The real deal: perhaps Canada’s brightest guy in any classroom….ever.

“Harold Adams Innis was a man of vast learning whose mind ranged freely over wide areas of knowledge. He combined an unsurpassed gift for the striking phrase and the brilliant generalizations with a dedication to conscientious and original research.

Here he develops his theory that the history of empires is determined to a large extent by their means of communication. He examines the civilizations of Egypt, Babylon, Greece, Rome, and Europe (before and after the printing press) supporting his thesis with a rich array of historical, sociological, psychological, and anthropological data. Innis was one of the first to recognize the powerful influence technology exerted over culture, and he pioneered investigations into the effects of the communications media on society.

Empire and Communications, first published in 1950, was reissued in 1972 for a new generation of students, scholars, and all those interested in our society and its history. It incorporates the notes Innis made in his copy of the first edition – new ideas, quotations, and references – and it includes a foreword by Marshall McLuhan which assesses Innis’ contribution to our understanding of history.

HAROLD ADAMS INNIS was born in Ontario in 1894. He was educated at McMaster University and the University of Chicago, and joined the staff of the University of Toronto in 1920. At the time of his death in 1952 he was professor and head of the Department of Political Economy and Dean of the School of Graduate Studies. He had an international reputation equalled by no other Canadian scholar. Among his other books are The Bias of Communications, The Cod Fisheries, Essays in Canadian Economic History, The Fur Trade in Canada and A History of the Canadian Pacific Railway.”

University of Toronto Press

- back cover

The overwhelming pressure of mechanization evident in the newspaper and the magazine, has led to the creation of vast monopolies of communication. Their entrenched positions involve a continuous, systematic, ruthless destruction of elements of permanence essential to cultural activity.

Changing Concepts of Time (1952)


Why I will never write a non-ficiton franchise book

January 11, 2010

Marshall McLuhan said that every new book cannot be more be than 10% new material for the reading public.

The overwhelming public opinion is that franchising is in the sheep-shearing business rather than in the lamb-chop making business.

The former was true before: they created wealth for all stakeholders. Today, buying a new franchise is the later: It’s a different technology.

Any message repeated a million times can create the illusion of reality.

Ads seem to work on the very advanced principle that a small pellet or pattern in a noisy, redundant barrage of repetition will gradually assert itself. Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brain-washing. This depth principle of onslaught on the unconscious may be the reason why.


Pattern recognition: Franchising as a powerful new technology

December 12, 2009

I have observed many things in business.

The consequences of franchising are profound.

On the individual, group.

There are, however, Rules of Franchising.


Nazis burned books 70 years ago. Fishy blocks writers/viewers today?

November 16, 2009

DeadFishAustraliadead fish’s reputation washed up on the shores of Australia last week.

Carol Cross is a friend of mine.

She drives me crazy at times with her repetition. But, then again, I irritate people too. :-)

I allow anyone to post on FranchiseFool. Carol tells me she is still banned from contributing at the FranchiseeFishNet.org.

This is unacceptable to me.

Carol cannot even see The Fish on her computer: that’s right, she’s that blocked. This is wrong on so many levels.

It’s not wrong because she’s my friend: It’s evil because she is  a person. Plus a citizen of the greatest democracy on earth. A veteran’s wife. A former franchisee invest0r.

This is  offensive to anyone that ever believed in the right of free speech, natural justice, military honour, the rule of law, democracy…

If you feel you “have to” block, censor, gag or burn books, you better take another look at your business model.

And, I suggest, the “friends” you have as advisors.

Any industry that can be shown to be fascists by an  little old lady isn’t deserving of any investment, let alone respect.

PS: I was stopped for a day (Nov 12, 2009) as a registered contributor to The Fish last week. I’ve put up with 1,001 cheap shot comments for a full 3 years (459 points) now. I have no fishy, behind-the-scenes telephone calls: I never explain or complain or apologize. I had to post as a Guest and was reinstated for a day.

My offense?  I wrote and posted a very valid post (I think) about economic fascism (Arguments in the Service of Power (subjective truth)) that was clearly addressed to Ray Borradale in Australia. I intentionally hid the Hitler, Goebbels and Mussolini quotes. I wonder when the post will be deleted? Good thing I captured it beforehand.

If anyone else alive or brain-dead took offence to having their behaviour compared to fascists…well..if the show fits…

Then the fish goes ahead and wears it.

That post and and 16 McLuhan quotes were thrown into the fish’s text ghetto: Ranter’s Soapbox, Way Off Topic Posts.  This is where all politically honest objective truth posts are put.

I was reinstated and my posts exist (for now). Some old lady named Carol is still is banned from the fish. I tested the waters, intentionally, one day after Canada’s Remembrance Day. My parents both fought and my Uncle Neil died resisting historical Nazis in WWII. I was not going to be bullied by a Guest troll.

You decide if totalitarianism is alive or dead in franchising today. Who is crooked, misleading and/or tyrants?

Either way, your comments are welcomed.


Mar shall explains franchising’s electrocution

November 12, 2009

MarshallMcLuhanI assure you, Professor McLuhan is a Canadian original.

His insights written in the ’50s to 1980 explain a lot of the present confusion.

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.

Watch this close to 6 minute video to see the means of execution.


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