Franchising is processed as if it were a prison.

August 29, 2012

Phil Zimbardo says evil comes from hierarchy.

The Stanford Prison Experiment

  • Franchising harms people, over time by both sides (see Clay/Prisoner 416 and mock guard talk: start at 2:46). No regret, guilt. Only after upon reflection.
  • Prisoner 8612 @ 1:36 (after 36 hours ‘incarceration”)
  • Let me in on some knowledge…I know you’re a nice guy (You don’t know that).
  • People didn’t say anything.
  • Prisoner 819 did a bad thing… I have to prove I’m not a bad prisoner.
  • The situation degrades over time.
  • How program dissenters are treated by peers and guards (one sign of resistance: Prisoner 416). The guards go crazy. Not a hero but a troublemaker.
  • The Stanford Prison Experiment Slide Show

Problems with authority. Breaks from reality. Damaged feeling function. Lack of trust. Anger. Barrenness.

What do you think they chose? Most elected to keep their blanket and let their fellow prisoner suffer in solitary all night.


Evil in franchising? Look to the system not the individual

August 4, 2010

Social psychologist legend Philip Zimbardo makes an excellent point in this TED video.

He asks the question: Does evil reside primarily in…

  1. the apple (the individual),
  2. the whole barrel of apples (everything) or
  3. the barrel-makers (power brokers, the system, situation)?

I have concluded abuse within mom-and-pop franchising has evolved and resides mostly with the power elite: the franchise bar, the Fixers.

This is why modern franchising is Unsafe at any Brand.


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