WikidFranchise is an inventory of franchise effects

January 3, 2011

I saw the power of manually adding up franchisee investor case studies in 1999.

McLuhan explained the explosive nature of doing that digitally (electrically).

When you give people too much information, they instantly resort to pattern recognition to structure the experience. The work of the artist is to find patterns.

In a sense, WikidFranchise is creative: a masterpiece rooted in thousands of peoples’ lives/experiences.


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