Communications designed to persuade mislead and damage you using untruths and half-truths is called propaganda.
Social psychologists define something called priming: unconscious memories influence your behavior. Sometimes fo a very long time. Through repetition (a form of brainwashing).
Franchising trade magazines and trade shows influences potential franchisees to see franchising (in relation to independent business) as lower risk and higher success. Banks write their booklets in a very pro-franchise manner. McDonald’s success and its use as a bell weather (“the McDonald’s of the poo-collection industry”) primes candidates to attribute success where none exists.
Neither of these “truths” is true but that’s irrelevant. By the time the candidate franchisee is looking the low risk/high success bias is part of their DNA. They’ve created a stereotype.
As the scientifically-based research indicates, just looking at words associated with either youth or old age influence how you behave.
What kind of chance do you think you have at a trade show or a franchisor’s open house when every tiny detail is controlled for a positive sales effort? No one’s brain is very good at defending against these extremely powerful persuasion trick and traps. The technology of franchising is the science of neutralizing your defenses and then when the financial loss happens, re-assigning blame from these techniques to you (ie. On Cooling the Mark Out).
Public hearings into the franchise relationship. Four days of traveling public hearings: Toronto, Sault Ste. Marie, Ottawa and London. Ontario, Canada. Traveling public hearing: extremely rare, if not unheard of, under the Mike Harris government.
Approved by the former Ontario Minister Robert Runciman over a beer with Tony Martin at the Queen’s Park members’ bar. Two men who share a love of democracy as expressed in the Legislative Assembly of Ontario.
35 life stories told in 20 minute chunks to the Standing Committee on Regulations and Private Bill.
I had the tremendous honour of traveling throughout Ontario as before these life stories were twisted into the Arthur Wishart Act (Franchise Disclosure), 2000. I seemed to have made an impression on the politicians.
Of the current MPPs (107), I know 29 of them. One Minister since I was 17 years old. 45 minutes from my house to their House.
It happened once.
It can happen again.
– The Legislative Assembly of Ontario, looking north to the main doors, University Avenue, Toronto Ontario
It’s only fair to both sides and will stop the continuing carnage.
Independent franchisee associations, IndFA and their consultants should be treated as if they were individuals within a franchise agreement.
Franchisors’ corporations get to accumulate over decades information, expertise and capital.
Franchisees should have the same advantages by building their own IndFA and contracting with a consulting firm that specializes in leadership development, conflict resolution and system reform.
Dr. Gillian Hadfield: Amend the Bill to include mechanisms for low cost enforcement of the rights and obligations. Mechanism could include permitting franchise association/class standing in civil litigation; dispute resolution mechanisms including mediation that would operate outside the civil litigation system. SUMMARY OF RECOMMENDATIONS, BILL 33 – Franchise Disclosure Act, 1999, Legislative Assembly of Ontario, Canada, March 31, 2000
– Justice, Plaster model created by Walter Allward between 1925 and 1930 and used by stonemasons in the construction of the Vimy Memorial in France. The figure of Justice leans her forehead against a sword hilt.
The Acting Speaker (Mr. Jim Wilson): Pursuant to standing order 98, the honourable member has 12 minutes for her presentation.
HELENA JACZEK, MPP
Ms. Helena Jaczek: At the outset I would like to make sure that everyone knows that this bill, Bill 102, An Act to amend the Arthur Wishart Act (Franchise Disclosure), 2000, is co-sponsored by my colleague from Parkdale–High Park and my colleague from Parry Sound–Muskoka. I think that this type of collaboration is something our constituents expect of us. We know that in our ridings many people did not actually vote for us or our party and it is our duty to represent them in this House wherever we can. It has been certainly an interesting and very satisfying experience to work with my two colleagues on this particular bill.
I’d also like to recognize in the west members’ gallery some supporters of the bill: Les Stewart, the founder of the Canadian Alliance of Franchise Operators, and Detective Fred Kerr, the corporate fraud manager for York Regional Police’s major fraud unit.
…
The Legislative Assembly of Ontario
Toronto, Canada
September 23, 2010
Everything terrible is something that needs our love.
And when you realize that their activities are shabby, that their vocations are petrified and no longer connected with life, why not then continue to look upon it all as a child would, as if you were looking at something unfamiliar, out of the depths of your own solitude, which is itself work and status and vocation? Why should you want to give up a child’s wise not-understanding in exchange for a defensiveness and scorn, since not-understanding is, after all, a way of being alone, whereas defensiveness and scorn are participation in precisely what, by these means, you want to separate yourself from.
Where something becomes extremely difficult and unbearable, there we also stand already quite near its transformation.
Just buy; feed that hollowness. Anyone questioning food-based addictions and mindlessness are shunned. Those without straight hair may have a harder time, however.
Posted by Les Stewart 
