Trust but verify: Sometimes, seeing should not be believing

Dan Ariely makes some extremely important points about human decision making in this 1:54 video. I highly recommend his book, Predictably Irrational.

Try out a few of the visual illusions he demonstrates on his weblog. If your eye can be tricked so easily, Maybe Dan’s idea that we make many mistakes in decisions that even experience will not solve.

  • The idea of Decision Illusions may explain why so many pre-sale investigations result in catastrophic franchise investment decisions.

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