This takes tremendous time, energy and effort to accomplish.
If you push yourself hard enough, you start to get a little off-balance mentally. Distorted thinking creeps in.
As a matter of fact, you end up doing thing as a member of a group that you would never have done, if by yourself.
You start identifying much more closely with corporate identities and your career.
When the crash comes (as it did when McDonald’s terminated Ted and Liz and took the 3 stores away), you see how hollow your blind faith was in a legal fiction called a corporation.
Starting a business takes tremendous energy and focus.
- So does being a member of a religion or cult.
Franchising is often bough to solve a recurring personal problem such as unemployment, underemployment, career burnout, etc. I bought the deadbeat lawn care franchise two weeks after my lay-off package expired in 1992.
As out society becomes more and more secular, it becomes hareder and harder for people to see franchising for what it is: a false religion.
- It doesn’t help much that small business is being hailed (inaccurately) as the latest golden calf.