Corporations via public relations and advertising know this and craft very sophisticated messages to have us believe what is in their financial interest.
I am reminded me of this everytime I go through a drive-thru and see the change collection box.
I know that the franchisee and the franchisor will not be contributing one penny to the inevitable cheque presentation for a sick kids’ house or camp or a wish trip to his first hooker.
I bet many people think that the franchises match their customers’ giving.
- They don’t folks.
Charity is an important human impulse. I don’t like corporations that debase this human coinage. I’ve raised money for all manners of causes since I was 13 years old.
Giving is giving of yourself not buying an extra cookie once a year to send some snotty nosed brat to camp.
Seriously: How pathetic is it that a junk food firm feels compelled to peddle their empty calories in every pediatric hospital?
- Is nothing sacred?
This image is a mid 1930 attempt to get Germans to support the Nazi charity, NSV (Nationalsozialistische Volkswohlfahrt or in English: National Socialist People’s Welfare).
The NSV was the official charity of the Third Reich.
This poster is translated as: “Support the assistance program for mothers and children.”
All ideologically-based belief systems use communication archetypes to reach and mold their followers.
Images have a power that text lacks.
Propaganda is defined by the winners.