Great fun when IndFAs think they are strong enough to compete with franchisors.
Tremendous sport, really.
hubris n. 1 arrogant pride or presumption. 2 (in Greek tragedy) excessive pride toward or defiance of the gods, leading to nemesis.
Nemesis Gk Myth a goddess usually portrayed as the agent of divine punishment for wrongdoing or presumption (hubris)
nemesis n. (pl. nemeses) 1 esp. N Amer. a long-standing or persistent rival, enemy, or tormentor. 2 retributive justice. 3a a downfall caused by this. b an agent of such a downfall [Greek, = righteous indigantion, from nemo give what is due]