Franchisees close down because of Learned Helplessness

AloneI had mentioned a concept called learned helplessness before.

Not only does it bear repeating but it is key to understanding why franchisee groups are so pathetic.

Listen: You’re responding to an environment that has profound ways for shaping your thinking.

Your despair is an important byproduct of franchising. A caged bird will yearn for the bars over time. A slave will only define themselves in those terms.

Learned helplessness is a:

…term in animal psychology and related human psychology means a condition of a human being or an animal in which it has learned to behave helplessly, even when the opportunity is restored for it to help itself by avoiding an unpleasant or harmful circumstance to which it has been subjected. Learned helplessness theory is the view that clinical depression and related mental illnesses result from a perceived absence of control over the outcome of a situation. Wikipedia

Any franchisee leader will immediately understand that failure causes businesspeople to close down emotionally. This hinders everyone’s ability to trust, co-operate and make sound decisions.

The way out is to increase contact with other franchisees and their spouses so they come to appreciate that they are not nearly as stupid as some people think you’ve been.

Without an aggressive member-only focus on re-building franchisees’ confidence and interpersonal trust, all the lawyers in the world will not help franchisees.

  • The cure to 90% of what ails a franchisee is within his or her peer group.
  • The best form of a group to deliver that is one based on fraternity or social ties (Leaderless Franchise Network).

Take back Control: Regain control of the little things in their life. Reach out and build your confidence back up  through competence  in working with others in the same fix. Trust each other and forget about those that profit from a toxic workplace environment. Healing is always done one-on-one, never from top-to-bottom.

This video shows how quickly failure can corrode your abilities. Well worth the watch for anyone who has to achieve goals via others.

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