Design is primarily a discerning attitude which reflects and attracts quality

DesignBehaviourI guess I am a bit of a frustrated artist.

I have come to really appreciate the skills and perception that graphic designers demonstrate. Some of them anyway.

It’s part of trying to discern quality instead of just quantity.

More of low quality is just low quality.

But a properly designed home or car or business communication strategy:

that is a thing of beauty.

I’ve been lucky enough to work with one top-notch artist who so happens to be one of my best friends. It’s taken him decades to develop his capabilities. His work is extraordinary.

Dealing with anyone else would simply waste my time and my client’s money.

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