It’s a bluff: Predatory franchising is an antiquated technology

WizardofOzThe industry elites know it’s curtains for predatory franchising.

What gave them power (litigation) has been stripped away.

Oh and the financial institutions (especially the government guaranteed loan program administrators) are very, very nervous about being past the tipping point.) They know what lenders’ due diligence duty is.

The old software was based on the economics of scarcity and is hopelessly, helplessly out-of-date.

Advances in  communication (bandwidth, storage & processing) have smashed the franchise bar’s closely-held monopoly on how franchising really works. What they charged $300 per hour for, is now largely available for free here, Blue MauMau or WikiFranchise.org.

It seems ironic that their crowning jewel (intellectual property) has been used against them.

Search a:

  1. tradename tag cloud or
  2. tradename directly (ie. McDonald’s or Quiznos), or
  3. name of a franchising executive.

Immediately, 100% anonymously and for free, this reveals what they had so successfully charged for  concealing in the past.  High-quality information, immediately available with the promise/threat of 1,00s of semi-anonymous contributors writing on WikidFranchise via personal narratives.

The true costs of opportunism (reduction in negative externalities) is more accurately being assigned to tradenames and and the individuals who control them. What we were told was random, now appears as it really is: a well-thought out system that is repeated all over the world. Designed as precisely as any Swiss watch.

  • The goal?: to re-distribute (not create) capital.

The King Experts, the thought-leaders  know this. The Fixers denied, got angry, bargained and then got into a major league funk in the last 10 years.

They now accept that putting the internet back in the bottle is impossible.

  • It is a revolution.

Franchisees need to walk into an empty room and go about their business of making money since the law has become irrelevant. The curtain has been pulled back.

Frightened, old fools: more to be pitied than ever feared.

What is current, has currency with politicians.

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