Franchising was an imperial Empire

BritishEmpireWhen you think about it, franchising uses a lot of military terms: conquer markets, roll out regionally then nationally, blitz the consumer, attack markets. The very term marketing “brand”originated, of course, with heraldry and military regalia.

Franchising had operated as a type of self-governed nation state that has traditionally been held together by British common law principles.

They acted as if they were above the law.

This ability to exercise coercive power is over, however.

By 1920, see above, the sun never set on the British empire.

An empire is:

a State with politico-military dominion of populations who are culturally and ethnically distinct from the imperial (ruling) ethnic group and its culture. Wikipedia

The franchising elite is what I have defined as Big Franchising: product franchisors, key business-format franchisors (lapdog peak associations), and the franchise bar. If you doubt the transnational of modern franchising methodology, I direct your attention to the World Franchise Council.

Franchising is an imperial empire because it gains its strengths from “domains of knowledge, beliefs, values and, expertise”. Wikipedia These near-religious beliefs are found in full-blown vigour at the International Franchise Association’s continuous cliche-ridden press releases (see SmartBrief).

In most empires, there is a visible difference between the rulers and the ruled such as skin colour, language, education, nationality, ethnicity, etc. Not so in franchising.

The differentiating factor is between the investors’ ears.

Awareness that franchising is a game designed to re-distribute wealth (not create it) is what separates the haves from the have-nots. That franchising is often a debt-induced form of servitude is what the “innocents” have not learned yet.

The British empire held control by exerting a monopoly on sanctioned violence via their military, colonial administration, police and courts. This was possible through misrepresentations and control of information.

  • Franchising has done the same via the franchise bar’s jealously guarded monopoly on franchise legal work and access to justice in the civil court system.

Franchising as a coercion-based empire is over not because digital information can now be shared (internet). There are many digital house negroes actively trying resist the inevitable.

The empire has ended because credible and honest sharing is happening here, a few IndFA sites  and at WikiFranchise.org.

All empires pass away.

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2 Responses to Franchising was an imperial Empire

  1. MBE-Squad says:

    What an interesting piece! When you put it like that… you are spot-on. I’m originally from the UK and a fan by default of the old Empire… not involved with a franchise, but one of the few business models that actually fulfils the ‘licensing’ criteria: Merchants Barter Exchange.

    Are we like an Empire…? Not sure, we seem to be much better at spreading the wealth with our licensees… in fact our latest blog post compares the advantages of our system to a regular franchise: http://businessbarterblog.wordpress.com

    I hope you enjoy our blog as much as I have enjoyed yours!

    Like

  2. Les Stewart says:

    Thanks for the comment.

    In my experience, I have seen very little practical difference between a franchise and a licensing relationship.

    All the best, Les

    Like

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