Fiducia virorum in sinistra non in dextra est: A dead language for a dead legal specialty

ChimpanzeeAttorneyA McDonald’s USA CEO once described Micky D’s as a “real estate company with an interest in fast food”.

Being a lawyer within the franchise bar is 1 per cent law and 99% cash flow.

They are profit maximizing agents with marketing masks called: franchisor or franchisee. Technically, the franchise bar is a credence good group service providers which act in a coordinated manner to guard their monopoly on this self-defined subspecialty.

Litigation in franchising is a joke. A play.

A psychodrama for the newly aware. Graduate degree in post-modern amoral cynicism.

Franchisors pay 95% of all legal fees in the franchise industry.

The idea of a fighting chance (or fair dinkum as my AUS friends would say) is a farce.

farce n. 1 a a coarsely comic dramatic work based on ludicrously improbable events. b this branch of drama. 2 absurdly futile proceedings; pretense, mockery. [French, originally = stuffing, from Old French farsir from Latin, farcire, to stuff, used metaphorically of interludes, etc.] Oxford Canadian Dictionary

I watched up-close for 11 years these “titans of industry”.  They are very charming and knowledgeable and while good individuals by any measure, collectively are the greatest brake on any true industry reform because the cash flow:work combustion ratio is, in the short term, so rich.

They quote latin because their communication is meant to intimidate and close off understanding.

I don’t seem to have any commercial relationships with even the ones that insist that they are the Original White Knight franchisee lawyers. No shared clients. No emails. No free lunches. No fee sharing.

Not even Christmas cards anymore.

— Latin Proverb: Real men don’t attack

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