Not only do you have to do your own job, you have to try to separate the lies from truth.
The oldest franchisor trick is to divide-and-conquer by:
- spreading half-truths,
- promising “we’re really sincere this time” (no…really),
- keep the dollars and “give” back pennies of formerly franchisee margin, and
- always delay any concession.
Many predatory franchisors do not want to demonstrate that they are deeply affected by competent franchisee association management. And they’ll certainly never give any credit where credit is due.
They act as if franchisees only have strong backs and weak minds and they come out with many new-found We feel your pain messages that are hollow when it comes to $ .
Want to know how Canadian lawyers think of Franchisees?
assets that talk back.
This is a direct quote from a published paper from the 2009 Ontario Bar Association franchise law conference in Toronto last October.
Assets that talk back.