But this “good”, “bad” discussion is beside the point and dangerously misleading.
Franchising is a technology.
Franchising (like all technologies or media) extends man’s abilities, like an automobile, chair or book.
As a technology, franchising is influenced by individuals but it also changes them as the same time. ie. I watch TV and (in a way) television watches me (influences, opportunity costs, passivity, consumerism).
My interest is in the consequences or effects of the technology of franchising: what it does to people and institutions.
That high quality and low quality (unsustainable, predatory) franchising exists doesn’t matter much, in the bigger picture. Whether it’s 90/10, 60/40…whatever ratio: that’s is of only minor consequence
The effects of franchising are much, much more complex and long-lasting than the individual financial “score cards” would lead an outsider to suspect.
Franchising brands you.