I think it has a lot to do with the difference in value placed on (1) social relationships versus (2) emotional processing capabilities.
A social network is:
…a social structure made of individuals (or organizations) called “nodes,” which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.
Social network analysis:
views social relationships in terms of network theory consisting of nodes and ties. Nodes are the individual actors within the networks, and ties are the relationships between the actors.The resulting graph-based structures are often very complex.
Very rough generalities:
- male franchisees are willing to discard pre-existing social relationships (burn bridges) because they emotionally more stupider (self-serving bias, lower emotional IQ) while
- female partners, as master relationship navigators, understand the complexity, power and perseverance that social ties have.
Why?: Franchising is a powerfully isolating experience that strips identity. All long-term relationships are put under stress. Each partner is especially affected but differently in their pre-existing philosophies (ie. man becomes more Tarzan-esque, women cannot recognize the man she married). The decision to love seems to be a zero-sum game. Children raised in this hyper-emotionally charged household are affected profoundly. This happens equally whether the business is financially very successful or very unsuccessful.
I’m lucky that we found Worldwide Marriage Encounter 16 years ago.
Am I overstating these issues? Maybe. But you be the judge: Take a look at Motivating a Dependence on the Franchise and see if you can empathize with some of the comments