It’s almost like a physical law: like a law of gravity. It has always been much cheaper to destroy rather than build.Franchisees know this when they accept the destruction of self-worth, confidence and trust that happens during their contract.
Any small group of franchisees can now deliver a fatal blow to their system because of the almost-free, anonymous digital information sharing.
How franchisees deal with their fight- or-flight-or-freeze response will be interesting to watch.
Not great news for the, generally, neanderthal profiteers of the old order.