The cost to destroy systems has plummeted

It’s almost like a physical law: like a law of gravity. It has always been much cheaper to destroy rather than build.Franchisees know this when they accept the destruction of self-worth, confidence and trust that happens during their contract.

Any small group of franchisees can now deliver a fatal blow to their system because of the almost-free, anonymous digital information sharing.

How franchisees deal with their fight- or-flight-or-freeze response will be interesting to watch.

Not great news for the, generally, neanderthal profiteers  of the old order.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: