What do franchisees fear the most?

Other than death, themselves.

Franchising is a technology that changes personalities (identities), oftentimes for the worse.

The anger is turned inward because you (perceive) you freely invited this type of identity thief into your own home. Everyone’s grand play of your life is about gaining and losing identity: dying and being reborn repeatedly.

Don’t trust me and certainly don’t listen to the 1,001 squawking parrots in your lizard brain anymore.

Ask your partner, dummy.

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