Michel Foucault, who wrote Madness and Civilization, saw in the ship of fools a symbol of the consciousness of sin and evil alive in the medieval mindset and imaginative landscapes of the Renaissance…
Renaissance men developed a delightful, yet horrible way of dealing with their mad denizens: they were put on a ship and entrusted to mariners because folly, water, and sea, as everyone then “knew,” had an affinity for each other. Thus, “Ship of Fools” crisscrossed the sea and canals of Europe with their comic and pathetic cargo of souls. Some of them found pleasure and even a cure in the changing surroundings, in the isolation of being cast off, while others withdrew further, became worse, or died alone and away from their families. The cities and villages which had thus rid themselves of their crazed and crazy, could now take pleasure in watching the exciting sideshow when a ship full of foreign lunatics would dock at their harbors.
— Quote: Jose Barchilon’s writing the introduction to Michel Foucault’s Madness and Civilization, Ship of Fools
Franchising does the same to everyone (attorney, banker, franchisor and franchisee) over time.
Everybody plays the fool.