Price as a false obstacle

Everybody uses money as an excuse for their actions or inactions.

Salespeople learn this early and should never forget it.

They are skilled in looking at the meaning  beneath the obstacle that is thrown at them.

Almost 95% of the time, cost or expense is not the real reason for not buying a good or service. It’s an easy way to brush off some person, or in franchising’s case, the threat that the franchisee wants to deny.

Leaders sell themselves first and then their goods and services 2nd.

That’s the challenge and the reward.

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