Franchising: just another low trust industry

Seth Godin gets it right about social media.

He  diagnoses franchising’s vulnerabilities correctly In his latest post Lead with your glass jaw:

If you’re in a low trust industry (like car sales), a social media presence dramatically increases the opportunity people have to call you out, beat you up, tattle on you and flame you in public. If you have a Facebook page and people can YELL at you there, for all to see, it makes you vulnerable…

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