If I had a million dollars I would invest it in the franchise industry but not in a conventional sense.
Three types of groups:
- Advisory Councils: There to give the illusion of participation and to reward collaborators. Lipstick on a pig.
- Independent Franchisee Association, IndFA: one-vote, one-franchisee, subscription-funded, mostly short-term and knee-jerk reaction. Doomed to fail because membership penetration rate seldom above 15% nationally (aborts maturing of indigenous franchisee leaders). Great pre-trial cannon fodder for the class action franchise bar (only publicly traded targets). Only a tiny fraction of valid claims ever emerge from half-formed programs retarded by a constant burn-out of continuously begging franchisee cannon fodder leaders despite the initial Year 1 dues leveraging to 3 to 4 times for every franchisee. Fundraising ballbusting forces IndFAs into class action lawyer’s arms. A interim form of franchisee ghettoization for amateur organization men: strictly chop-down-the-orchard-for-firewood thinking. Underfunded at $1,000 a store.
- Attorneyless Franchisee Networks: pay-as-you-go “common members” (min. $2,000 per year) plus “preferred equity holders” (ie. current franchisees, in and out of system, angel investors). Investing (pre-set ROI, timeframes) available to 100% current members one year after initial formation. Realistic budget for national: $500,000 over two years. Plant-an-orchard mentality where franchisee leadership development can continue long enough for self-governance to incubate. True franchisee control with consultants and lawyers as sub-contractors. Overcomes credence good cheating (legal and industry) by creating a market for second opinions. Power has shifted to less than 5% of franchisee involvement because of the internet and increasing levels of franchisor paranoia.
Franchisee collaborators or house negroes should (but won’t) pay attention as they have the most (marginally) to lose.
Sleep lost by yours truly?