Philosophizing is: rejecting false arguments.

Franchising is a false argument.

Therefore, it is the natural enemy of philosophy, much like a mongoose is to a cobra.

Philosophy is a battle against the bewitchment of our intelligence by means of our language.

Franchise deconstructionism is impossible via prose. It is plainly self-evident with hyper-links. There is an near-infinite number of ways to a startling conclusion via

Philosophy unravels the knots in our thinking; hence its results must be simple, but its activity is as complicated as the knot that it unravels.

The industry’s elite have long since believed their own hyperbole. They are the greatest obstacle to re-form.

If you use a trick in logic, whom can you be tricking other than yourself?

Ludwig Wittgenstein quotes, 1889-1951

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