The internet shocks and confounds water-based stakeholders

Modern franchising (franchisors, bar, franchisees, IndFAs) has evolved as if the industry were a plumbing/water system.

It was for many years:

  1. tangible, physical/one-dimensional, hierarchical, overt
  2. local/national largely, measurable, (hub:spoke structure, based on economics of scarcity/ignorance),
  3. highly controlled ($: valves, fittings, pipes, containers; can be patched),
  4. has inputs, use/abuse and disposal elements,
  5. externalizes waste via gatekeeper attorneys,
  6. launders and sanitizes industry reputations based on “new and improved” brand BS,
  7. utilized shame-humiliation to muffle dissent,
  8. burned off waste human life savings to reduce odor, and
  9. dogmatism largely unseen/unknowable outside of the royal priesthood (subterranean, veil of secrecy, culturally taken-for-granted: figure-ground problem).

However, with the start of something called “The Internet‘ and a proper issue indexing system, the industry environment has become much more like electricity or a gaseous/liquid and solid states:

  1. invisible, highly mobile, de-centralized, informal,
  2. it can leap or arc, volatilizes: solid right to gas),
  3. several dimension, pressures and forms (volts/amps),
  4. primarily transnational/international, (web structure, based on economics of abundance/knowledge),
  5. wild/unstable, cumulative, compressable, and
  6. much, much faster (travels at the speed of light/life).

As an internet activist, I am bi-/multi-lingual, which is a very Canadian thing. I  understand water, solid and air nations of franchising. I surf among and between the dying and newly born on a daily basis.

Old school stakeholders cling to their old ways:

wondering why more of the same-old solutions doesn’t work anymore.

“If we only had some more legal referrals” or “a better franchise law”, they all cry.

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