Ambition is the death of thought.

WikiFranchise.org was designed so that people could find their own way to a different understanding about franchising.

I found a path that works for me. It might work for you.

To convince someone of the truth, it is not enough to state it, but rather one must find the path from error to truth.

People believe franchising is successful because they want to believe it. It’s a seductive and re-assuring idea (the American Dream, Horatio Alger).

What makes a subject difficult to understand — if it is significant, important — is not that some special instruction about abstruse things is necessary to understand it. Rather it is the contrast between the understanding of the subject and what most people want to see. Because of this the very things that are most obvious can become the most difficult to understand. What has to be overcome is not difficulty of the intellect but of the will.

As you unwrap the knot of franchising’s religion…

At the core of all well-founded belief, lies belief that is unfounded.

Ludwig Wittgenstein quotes, 1889-1951

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