Franchisees are a tribe

Franchisees need their own rites, ceremonies to navigate their experiences.

Violence is a natural consequence of a breakdown of a functioning myth.

The tribal ceremonies of birth, initiation, marriage, burial, installation, and so forth, serve to translate the individual’s life-crises and life-deeds into classic, impersonal forms. They disclose him to himself, not as this personality or that, but as the warrior, the bride, the widow, the priest, the chieftain; at the same time rehearsing for the rest of the community the old lesson of the archetypal stages.

Joseph Campbell 1904-1987

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