BP controls 6 international brands. Five are franchised.

They behave exactly as any sophisticated franchisor does in a crisis.

This video summarizes the last 50 days.

Would you share your family’s financial future with these “professionals”?

The more people say “Don’t boycott BP because the outlets are franchised” the more franchising becomes a laughingstock.

And everyone’s ability to sell-out diminishes just a little bit.

For every franchisee.