Language and the meaning of words change over time.
This is an antique card used in the game of charades. I don’t think that this was intentionally offensive at the time of printing.
But over time, it would be deemed inappropriate, demeaning and maybe blatantly racist.
Being a franchisee is rapidly becoming a target of derision in the public’s mind.
You’re either:
- on-the-take (complicit) or
- a fool; a dupe in a rigged game.