It surprises me less as time goes on but it is remarkable how far all franchisees which I once considered friends, go out of their way to avoid public contact with me. They literally recoil in fear or catching some invisible but unwanted disease.
Their social/economic need not be defiled is very profound.
Stigma and Social Identity chapter
The Greeks, who were apparently strong on visual aids, originated the term stigma to refer to bodily signs designed to expose something unusual and bad about the moral status of the signifier. The signs were cut or burnt into the body and advertised that the bearer was a slave, a criminal, or a traitor – a blemished person, ritually polluted, to be avoided, especially in public places. Later, in Christian times, two layers of metaphor were added to the term: the first referred to bodily signs of holy grace that took the form of eruptive blossoms on the skin; the second, a medical allusion to this religious allusion, referred to bodily signs of physical disorder. Today the term is widely used in something like the original literal sense, but is applied more to the disgrace itself than to the bodily evidence of it…
I think most “failed” franchisees like me internalize this loathing which accounts for the dramatic under reporting of all franchise opportunism. The shaming that goes on by Blue MauMau contributors such as Richard Solomon, triggers this self-censuring mechanism quite well also.