They are wrong.
Franchisees certainly have difficulties but theirs are simpler and easier to deal with.
2. People then would believe that franchisors are pretty heavily weighted down with shame.
Yes. They have their share but not the majority.
3. The franchise lawyers are the locus of the majority of all shame-humiliation. They are crippled by it. The greatest fear I have ever seen is in the eyes of attorneys that I know. Some so great they are speechless when I see them.
Their role is to be Champions of Tyranny as Northrop Frye pointed out in his analysis of Blake.
Truth never comes into the world but like a bastard, to the ignominy of him that brought her birth.
— John Milton 1608 – 1674