Belief in a Just World, BJW: the fundamental franchising fallacy

Want to know the single greatest delusion that creates a misunderstanding of modern franchising?

Much greater than even the confirmation bias?

The Just-world fallacy:

…the tendency for people to believe that the world is just and that people therefore get what they deserve and deserve what they get.

Winning franchisees attribute their “win” to their goodness, hard work and skill:

If you have this belief, and something good happens to you, you may conclude that the world is just because you are a good person and so good things happen to you.

All franchisees blame the victim franchisee:

In the same way, when you see something bad happen to someone else, you may conclude that they did something to bring on this bad event. Otherwise, it would not have occurred since the world is a just place.

You see it at play every day.

Wikipedia discussion.