Jamba Juice‘s response to McDonald’s getting into their core smoothie business is clever but ultimately futile.
Problem with succeeding at 1. and 2.:
- create a new consumer niche,
- work to broaden appeal and
- watch as THE corporate ideology gobbles it up.
The erosion of franchisee-pioneers’ sales are no laughing matter for Jamba Juice or all the other smoothie-dependent investors.
Equity in business: Who wants to buy you out of your death-struggle with a nearly-unassailable, cultural icon with an almost perfect record of supply management brilliance ?