Franchisees have credibility, external experts do not

Just do it.

Seth Godin has post a good post on the human tendency to over-rate the importance of the beginner and novice stages.

The problem in The Myth of Preparation:

We diddle around in the novice stage because we’re afraid. We polish (but not too much) and go to meetings (plenty of them) and look for deniability, spending hours and hours instead of shipping. And the product, in the end, is not so much better.

Godin’s advice?:

Go, give a speech. Go, start a blog. Go, ship that thing that you’ve been hiding. Begin, begin, begin and then improve. Being a novice is way overrated.

Why not start your own 100% anonymous investor-focused WordPress weblog today? Infinitely less risky than talking to any attorney, especially one self-identifying as a “franchise law expert”.

Take a look at the latest from: or review my Links page.

2 Responses to Franchisees have credibility, external experts do not

  1. Carol Cross says:

    Digital Advocacy by franchisees could bring change –but as you indicate, those who lose feel ashamed and humiliated and so often just fade away into bitterness, poverty and bankruptcy!– OR, some few who still have some money left, are burried and silenced in long and non-productive lawsuits that feed the attorneys on both sides of the issues but not the plaintiff franchisees!–Who almost always lose!


  2. Les Stewart says:


    There are obstacles in the way and no one other than another franchisee or family member knows 1/10th the story.


    However, I think part of the lessons that predators teach us is that we need a good portion of self-reliance as well as a paradoxical belief in the value of working with others.

    Discernment and the ability to value quality individuals with whom to associate may not be able to really learned unless driven to your knees. God knows I was much more of a hard-ass than I am now.

    Life’ll kill ya anyways, I guess. Les


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