Franchisors hypnotize those that only see value in security and ambition.
Franchisors destroy all meaningful relationships as a way of having you retreat into a form of death. They make you go numb and unable to help or trust yourself.
You are being deceived gradually into choosing death rather than life.
One nap at a time.
Life and Death Drives
Freud believed that humans were driven by two conflicting central desires: the life drive (Eros: survival, propagation, hunger, thirst, and sex) and the death drive (Thanatos).
Freud’s description of Cathexis, whose energy is known as libido, included all creative, life-producing drives. The death drive (or death instinct), whose energy is known as anticathexis, represented an urge inherent in all living things to return to a state of calm: in other words, an inorganic or dead state. Source
Eros (life, creation) v. Thanatos (life taking, death)
Painting: Hypnos, Greek god of sleep, and his brother, Thanatos, god of death, as painted by John William Waterhouse (1849-1917).