Franchisor opportunism can be both very rare and effective in enforcing obedience.
Obedience is enforced by controlling intra-species and inter-franchisee communication and contact.
Annual meetings, bulk emails, newsletters, site visits and faux franchisee-friendly social sites get the lesson out:
stay in your place or suffer the consequences.
The means may change but the objective stays the same.
[What was Jim Crow?, Jim Crow Museum of Racist Memorabilia]
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